Validating Data Integrity Post-Implementation

 

Grundtese: Bruges der for meget tid på implemtenringprocesser ift. datavalideringsprocesser?

Ben Gaines, Product Manager, SiteCatalyst and DigitalPulse, Adobe

65& have lost campaign perofrmance data

63% have had to delay campaign launch

86% report implementation issues

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Insufficien business planing

Lack of execution on plan

Marketing versus IT

Lack of ongoing management

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“An implementation is a living organism. You have to care for it, you have to feed it, you have to exercise it.”

Implementation is a living thing.

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Implementation Health: The Problem
Governance and Strategies
Case Study: Siemens
Lessons learned

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Focusing on the Implemntation Optimization Cycle

Customer advisory board
Leave time for strategy
Meet with the product
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Use knowledge and tools to shift tasks from IT to Marketing

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Copyright & semi-free use
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Mere her: Omniture 2011.