Grundtese: Bruges der for meget tid på implemtenringprocesser ift. datavalideringsprocesser?
Ben Gaines, Product Manager, SiteCatalyst and DigitalPulse, Adobe
65& have lost campaign perofrmance data
63% have had to delay campaign launch
86% report implementation issues
Insufficien business planing
Lack of execution on plan
Marketing versus IT
Lack of ongoing management
“An implementation is a living organism. You have to care for it, you have to feed it, you have to exercise it.”
Implementation is a living thing.
Implementation Health: The Problem
Governance and Strategies
Case Study: Siemens
Focusing on the Implemntation Optimization Cycle
Customer advisory board
Leave time for strategy
Meet with the product
Use knowledge and tools to shift tasks from IT to Marketing
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Mere her: Omniture 2011.