What Is Social Media & Why Traditional PR Doesn’t Work
Illustration: What Is Social Media & Why Traditional PR Doesn't work The democratization of the media landscape Numerous media experts have pointed out that we’re witnessing a democratization(1) of the media landscape. Consumers have turned into users and producers — and web 2.0 technologies enable everyone to cheaply or freely create their own media channel — facebook profiles, blogs, podcasts, vlogs, microblogs. Industrial media... Read More
Social proof — menneskets natur og de sociale mediers potentiale
Social proof og de sociale mediers indre natur og transformative potentiale Washington Post overtalte i 2007 den kendte (i visse kredse i hvert fald!) violinist Joshua Bell til at spille i undergrunden i Washington DC i myldretiden. Bell medtragte sin Stradivariusviolin til omkring 15-20 millioner kroner og begyndte at spille. Så godt som ingen stoppede og lyttede. Eksemplet fremhæves ofte som illustration på ‘social proof’-tanken —... Read More
