What Is Social Media & Why Traditional PR Doesn’t Work

The democratization of the media landscape Numerous media experts have pointed out that we’re witnessing a democratization(1) of the media landscape. Consumers have turned into users and producers — and (…) Read more

Brian Solis, Omniture EMEA Summit, 2011 — The Customer Gap in Social Media

Also read: What Is Social Media & Why Traditional PR Does Not Work. – - – Businesses are fervently building social media program, but customers do not engage with companies (…) Read more

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