What Is Social Media & Why Traditional PR Doesn’t Work
Illustration: What Is Social Media & Why Traditional PR Doesn't work The democratization of the media landscape Numerous media experts have pointed out that we’re witnessing a democratization(1) of the media landscape. Consumers have turned into users and producers — and web 2.0 technologies enable everyone to cheaply or freely create their own media channel — facebook profiles, blogs, podcasts, vlogs, microblogs. Industrial media... Read More
Hand-drawn Infographics — Omniture EMEA Summit 2011
handdrawn-infographics-omniture-summit-2011 - handdrawn-infographics-omniture-summit-2011-2 - handdrawn-infographics-omniture-summit-2011-4 - handdrawn-infographics-omniture-summit-2011-3 - Læs mere her: Omniture 2011. – Copyright & semi-free use All photo material may be used / distributed / syndicated online provided a backlink to the original post i provided. – Læs også: Hvad er sociale medier? VN:F [1.9.17_1161]please wait...Rating:... Read More
Brian Solis, Omniture EMEA Summit, 2011 — The Customer Gap in Social Media
Also read: What Is Social Media & Why Traditional PR Does Not Work. brian-solis-omniture-summit-2011 - brian-solis-omniture-summit-2011-2 - brian-solis-3 - brian-solis-4 Businesses are fervently building social media program, but customers do not engage with companies to feel connected. Custormers are far more pragmatic. The Customer Gap in Social Media – Copyright & semi-free use All photo material may be used / distributed /... Read More
Social proof — menneskets natur og de sociale mediers potentiale
Social proof og de sociale mediers indre natur og transformative potentiale Washington Post overtalte i 2007 den kendte (i visse kredse i hvert fald!) violinist Joshua Bell til at spille i undergrunden i Washington DC i myldretiden. Bell medtragte sin Stradivariusviolin til omkring 15-20 millioner kroner og begyndte at spille. Så godt som ingen stoppede og lyttede. Eksemplet fremhæves ofte som illustration på ‘social proof’-tanken —... Read More