Af Kasper Bergholt
Social Media Dynamics | Facebook Marketing & Measurement Opportunities
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jeff-jordan-social-media-measurement
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The largest media segment online growing overall — Twitter | Facebook
Cost-effective and proven marketing channel
Invaluable source of real-time customer insights Brand perception today is being influenced more by customers than brands. Conversations are online — in public. We can see these conversations.
You can’t tie social media to revenue
The use of adiverse toolset complicates simple tasks
Sentiment analysis isn’t reliable
Analytics is Strategic to the Solution
Three Elements of Measuring Social Media
The taggable social web
The untaggable Social Web (Social Conversations)
Web Analytics
Social Design & How Facebook can help retailers
Facebook: 500 million users worldwide
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Measuring Social as a Referrer
Social Campaign Workflow: Adobe CS5 Launch
Creative campaing tacking code
Social Platform Segments
Start tagging your custom Facebook Pages (in addition to Facebook Insights stats)
Social Analytics is integrated with Facebook Insights = measurement of revenue attribution.
SiteCatalyst: Possibility to harness the power of the Facebook community to empower your users and customers to
become advocates.
A session: Social Media Measurement
Q: How are you making sure that you’re getting aggregate sentiment when you’re targetting multiple language markets / platforms?
A: Customer-centric approach as to which local social platforms which make it into the Social Analytics reports.
Q: What’s the balance between standard web analytics and API driven social media metrics (e.g. from Facebook)?
Q: Would it be possible to add campaign tracking tags automatically? E.g. blog posts, tweets, Facebook shares?
A: Short term: We’re working on finding a solution for integrating seamlessly.
Læs også: Hvad er sociale medier?
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Copyright & semi-free use
All photo material may be used / distributed / syndicated online provided a backlink to the original post i provided.
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Mere her: Omniture Summit 2011.