De næste to dage byder på Omnitures EMEA Summit i London.
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Om et par minutter slås gækken løs med keynotes af Brad Rencher, Omniture Business Unit, Adobe; Christian Hernandez Gallardo, Facebook og Volker Wiewer, eCircle.
Ankom til Heathrow i går eftermiddag til sydende London via Heathrow.
heathrow-london. Photo: Bergholt
Ekspersstogbillet til Paddington booket –
ticket-heathrow-experss-london-omniture. Photo: Bergholt.
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hilton-metropole-london. Photo: Bergholt.
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summit-emea-adobe-london. Photo: Bergholt.
Efter generel velkomst og introduktion følger keynotes, og så brydes der op i flere spor inden for forskellige emneområder. Første breakout ud af de 32 mulige sessions bli’r for mit vedkommende:
Social Media: Emerging Insights & Best Practices for Measurement.
Welcome speech
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Digital has been _the_ revolution in marketing, definitely. At least since TV.
Participants primary objective: Optimize ROI.
Take time out. Step back a minute. Look at where we at. What are the major trends. Should we think about doing something differentl? How do we take of social media?
Meet & understand the eco-system.
Vice president and general manager of the Omniture business unit, Brad Rencher
Brad Rencher, Senior VP & General Manager, Omniture Business Unit, Adobe.
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Digital marketing has no play book.
Specific actions you can take. Building relationships.
1.3000 attendees, representing 500 companies.
Royal Wedding: 5 million pagevies _a second_; not passively taking in.
The shift to digital changes everything for us.
Does it drive business? What are the KPI’s?
Mobile has enabled new business models that none of us could’ve imagined two years ago.
Mobile is becoming the glue that integrates are digital life and our real life.
Shift mobile. Mobile’s been redefined with tables, which gives marketeers are new platform of engagement with consumers.
Revolutionze the print and publishing business — like iTunes did.
Hvad er Omniture?
Omniture Business Unit (tidligere Omniture) en amerikansk virksomhed stiftet i 1996. Omniture gik på Børsen (Nasdaq) i 2006 og blev i 2009 købt af Adobe. Salgsprisen var i omegnen af 1,8 milliarder dollars.
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